Summary of Qualifications

• Creative thinker with six years experience in marketing/communications, including web development, journalism, public relations, and a passion for search engine marketing
• Excellent communication, writing, computer, research, analytical and problem solving skills
• Boston SEO, PPC, Internet Marketing Consultant

Professional Experience

Marketing Manager, 2009 - Present
WordStream - Keyword Management Solutions

Mange inbound marketing efforts, including SEO, PPC, as well as outbound efforts, including social media and outreach

Web Content Coordinator, 2004 - 2009
UMass Lowell, Web Services Department

Supervise the content for more than 200 academic, administrative and research websites, consisting of more than 125K pages; serve as in-house search engine marketing (SEO) expert

Responsibilities:

• Oversee 200 content managers--who work in the CMS (Serena Collage)--upholding high editorial and web design standards
• Provide technical support to the 200 CMS managers
• Advise clients on design, architecture, content and marketing of websites
• Write and edit content for new and existing websites
• Plan and implement SEO campaigns, including organic keyword research, meta tag enhancement and link building, as well as PPC
• Collaborate with team members on overarching web strategies, including social media marketing and interactive Web 2.0 features, like blogging and chats

Highlights:

• Chancellor's Office
• Admissions Office
• UMass Lowell

Internet Marketing Consultant, 2005 - Present
MetaRocket SEO - Boston SEO & Internet Marketing

Identify web marketing needs for clients, including content development and search engine optimization, SEO and SEM programs, resulting in top 10 search engine results placement in Google, Yahoo and MSN for dozens of competitive keywords; monitor Google Analytics, tracking trends and identifying opportunities for conversion improvements; manage PPC campaigns

SEO & PPC Clients:

• Merrimack Valley Housing Partnership - Affordable Housing Programs, Lowell
• Tepthida Khmer - Cambodian Restaurant, Lowell
• Galaxy Granite - Kitchen Countertop Installer & Fabricator, Massachusetts
• Lowell Development & Financial Corporation - Low-Interest Rate Commercial & Residential Loans
• Angelbare - Boston Permanent Makeup
• COOL - Cultural Organization of Lowell

Copywriting Clients:

• Pixellente! - Web Design
• Select Stone - Granite & Marble Installation
• Piscatelli Development Brochure (pdf)
• Shifter Guard - Motorcycle Shift Guard for Sneakers and Shoes

Media Relations Specialist, 2002 - 2004
UMass Lowell, Communications & Marketing Department

• Developed, pitched and achieved placement of stories in national publications, including USA Today, The New York Times, The Boston Globe, Mass High Tech
• Gained national media coverage, including exposure on CNN, ESPN, MSNBC
• Designed and implemented public relations and marketing plans
• Issued press releases and news alerts

Staff Writer, 2001 - 2002
UMass Lowell, Publications Office

• Wrote feature articles for internal and external publications
• Generated copy for marketing collateral
• Wrote and edited newsletters for various academic departments

Restaurant Manager, 1990 - 2000
Michael's Place Restaurant

• Supervised employees and daily business operations
• Developed and implemented management and employee training programs

Education, Professional Development, Computer Skills 

Education

• Bachelor of Arts in English, minor in Marketing, Magna Cum Laude - University of Massachusetts

Professional Development

• Search Engine Optimization Training - University of Massachusetts
• Website Usability Training - University of Massachusetts
• Writing for Marketing Management - Emerson College, Masters Program
• Copywriting Workshop - Idea Institute of Boston
• Public Speaking & Presentation Workshop - Idea Institute of Boston
  

Computer Skills

• HTML, Javascript, Dreamweaver, Photoshop, Acrobat, FrontPage, Serena Collage (CMS), Word Press (CMS), Google Analytics, WebTrends

- Ken Lyons is a Boston SEO Consultant