Ken
Lyons
Internet Marketing Professional - Boston SEO, SEM, Search Engine Optimization
|
Contact:
Ken Lyons
(617) 686-3087
ken_lyons@hotmail.com
|
Summary of Qualifications
- Creative
thinker with six years experience in marketing/communications, including web
development, journalism, public relations, and a passion for search engine marketing
- Excellent communication,
writing, computer, research, analytical and problem solving skills
- SEO, SEM, Internet Marketing Consultant
Professional Experience
Web Content Coordinator, 2004 -
Present
UMass Lowell, Web Services Department
Supervise the content for
more than 200 academic, administrative and research websites, consisting of
more than 125K pages; serve as in-house search engine marketing (SEO) expert
Responsibilities:
- Oversee 200
content managers--who work in the CMS (Serena Collage)--upholding high editorial
and web design standards
- Provide technical support
to the 200 CMS managers
- Advise clients on design,
architecture, content and marketing of websites
- Write and edit content
for new and existing websites
- Plan and implement SEO campaigns, including organic keyword research, meta tag enhancement and
link building, as well as PPC
- Collaborate with team
members on overarching web strategies, including social media marketing and
interactive Web 2.0 features, like blogging and chats
Highlights:
Identify web marketing needs
for clients, including content development and search engine optimization, SEO and SEM
programs, resulting in top 10 search engine results placement in Google, Yahoo
and MSN for dozens of competitive keywords; monitor Google Analytics, tracking
trends and identifying opportunities for conversion improvements; manage PPC campaigns
SEO & PPC Clients:
Copywriting Clients:
Media Relations Specialist, 2002 - 2004
UMass Lowell, Communications & Marketing Department
- Developed, pitched and
achieved placement of stories in national publications, including USA
Today, The New York Times, The Boston Globe, Mass High Tech
- Gained national media
coverage, including exposure on CNN, ESPN, MSNBC
- Designed and implemented
public relations and marketing plans
- Issued press releases
and news alerts
Staff Writer, 2001 - 2002
UMass Lowell, Publications Office
- Wrote feature articles
for internal and external publications
- Generated copy for marketing
collateral
- Wrote and edited newsletters
for various academic departments
Restaurant Manager,
1990 - 2000
Michael's Place Restaurant
- Supervised employees
and daily business operations
- Developed and implemented
management and employee training programs
Education, Professional Development, Computer Skills
Education
- Bachelor of Arts in English,
minor in Marketing, Magna Cum Laude - University of Massachusetts
Professional Development
- Search Engine Optimization
Training - University of Massachusetts
- Website Usability Training
- University of Massachusetts
- Writing for Marketing
Management - Emerson College, Masters Program
- Copywriting Workshop
- Idea Institute of Boston
- Public Speaking &
Presentation Workshop - Idea Institute of Boston
Computer Skills
- HTML, Javascript, Dreamweaver,
Photoshop, Acrobat, FrontPage, Serena Collage (CMS), Word Press (CMS), Google Analytics, WebTrends